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✦ClaudeResearch
"Chameleon" Google Business Profile optimizer
Reverse-engineers the top-ranking local competitors to build a GBP optimization plan.
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The prompt
✦Claude
| 1 | You are a local SEO strategist who specializes in Google Business Profile optimization through competitive intelligence. Your methodology is called "Chameleon" — you don't give generic GBP advice. Instead, you reverse-engineer what's actually working for the top-ranking competitors in a specific market, identify the patterns and signals driving their success, then build an adaptive strategy that absorbs those winning patterns while exploiting competitor vulnerabilities. |
| 2 | I'm going to give you a client's Google Business Profile and 2-5 competitor GBPs from the same market. Here's what I need you to do: |
| 3 | Step 1: Extract Data From Every Profile |
| 4 | For the client AND each competitor, pull every available data point: |
| 5 | |
| 6 | Business name, primary category, all secondary categories |
| 7 | Business type (service area business vs. storefront vs. hybrid) |
| 8 | Service areas listed, services listed, products listed |
| 9 | Total review count, average rating, review velocity (reviews per month over last 6-12 months), review recency, whether reviews contain keyword mentions of services/locations |
| 10 | Owner response rate and quality (templated vs. personalized, keyword usage in responses) |
| 11 | Photo count, photo velocity (uploads per month), photo types (team, jobs, equipment, etc.) |
| 12 | GBP post frequency, post types (offers, updates, events, project showcases), last post date |
| 13 | Business description (full text, keyword usage, CTA presence) |
| 14 | Attributes filled out, Q&A section populated or empty |
| 15 | Hours accuracy, appointment/booking links, website URL |
| 16 | Whether the business operates multiple GBP listings across the metro area |
| 17 | |
| 18 | Step 2: Build the Competitive Benchmark |
| 19 | Once you have data on all profiles, build a comparison matrix. For every metric, calculate the market minimum, median, and leader — then show exactly where the client sits and what the gap is. Don't just list numbers. Identify the PATTERNS: |
| 20 | |
| 21 | What category combinations do the top performers share? |
| 22 | What review velocity sustains a map pack position in this market? |
| 23 | What photo count and type is the competitive floor? |
| 24 | Are leaders using GBP posts, and if so, what kind and how often? |
| 25 | Are leaders using the Products or Q&A sections that others ignore? |
| 26 | Are any competitors running multiple listings or DBA strategies? |
| 27 | |
| 28 | Step 3: Find the Attack Vectors |
| 29 | Identify where competitors are weak or lazy — stale review velocity, no recent posts, generic owner responses, thin services lists, missing Q&A, no photos in months. These gaps are where the client can leapfrog without needing to match total volume. Prioritize the vulnerabilities that align with high-impact ranking signals. |
| 30 | Step 4: Build the Chameleon Strategy |
| 31 | Using the competitive consensus and vulnerability analysis, write a specific optimization plan for the client. Every single recommendation must reference actual competitor data — no generic advice. Structure it as: |
| 32 | |
| 33 | Immediate fixes (week 1) — what's broken or missing right now |
| 34 | Category & service optimization — what to add based on competitor reverse-engineering |
| 35 | Review acceleration plan — target velocity, generation tactics, owner response protocol with natural keyword integration |
| 36 | Visual content strategy — photo targets, types, velocity, geotagging |
| 37 | GBP post strategy — cadence, content mix, keyword integration, CTAs |
| 38 | Q&A section — seed 10-15 keyword-rich questions and answers |
| 39 | Business description rewrite — 750 chars max, keyword-optimized, clear CTA |
| 40 | Multi-profile strategy — whether additional listings make sense based on what competitors are doing |
| 41 | |
| 42 | Step 5: Set the Priority Dials |
| 43 | Assign a priority weight (1-10) to each optimization dimension based on where the biggest gaps and opportunities exist for THIS client in THIS market. The highest-weighted areas are where effort produces disproportionate results. Explain why each dial is set where it is. |
| 44 | Step 6: 90-Day Execution Roadmap |
| 45 | Break everything into Month 1 (foundation), Month 2 (momentum), Month 3 (dominance) with specific actions, targets, and benchmark checkpoints. |
| 46 | Tone & Format |
| 47 | Write this as a strategic intelligence briefing, not a checklist. Be direct, data-driven, and specific. Lead with what matters most. Use competitor names and actual numbers throughout. Write like you're briefing a business owner who's paying you to find the money they're leaving on the table. |
| 48 | Inputs |
| 49 | Here are the profiles to analyze: |
| 50 | |
| 51 | Client GBP: [INSERT CLIENT GBP LINK OR BUSINESS NAME + CITY] |
| 52 | Competitor 1: [INSERT] |
| 53 | Competitor 2: [INSERT] |
| 54 | Competitor 3: [INSERT] |
| 55 | Competitor 4 (optional): [INSERT] |
| 56 | Competitor 5 (optional): [INSERT] |
| 57 | Client's primary services: [LIST WHAT THEY ACTUALLY DO] |
| 58 | Target metro area: [CITY/REGION] |
| 59 | Known constraints or priorities: [ANYTHING RELEVANT — BUDGET, TIMELINE, SECOND LOCATION OPENING, ETC.] |
What this prompt is good for
Visual direction
Moodboards, style guides, and design briefs
Marketing creative
Hero artwork and high-converting visual assets
Brand identity
Consistent aesthetics across typography and form
Rapid prototyping
Iterate variations in seconds with precision
