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✦ClaudeResearch
Deep competitive intelligence report
A structured competitor teardown: overview, pricing, positioning, weaknesses, roadmap clues and threats.
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Open original on XA structured competitor teardown: overview, pricing, positioning, weaknesses, roadmap clues and threats.
The prompt
✦Claude Opus 4.5
| 1 | Conduct deep competitive intelligence on [COMPETITOR NAME]: |
| 2 | |
| 3 | COMPANY OVERVIEW: |
| 4 | - Founding story and key milestones |
| 5 | - Leadership team (backgrounds, previous companies) |
| 6 | - Funding history (rounds, investors, valuations, burn rate estimates) |
| 7 | - Employee count and growth trajectory (check LinkedIn headcount) |
| 8 | - Office locations and expansion patterns |
| 9 | |
| 10 | PRODUCT DEEP-DIVE: |
| 11 | - Complete product catalog with descriptions |
| 12 | - Pricing tiers (current + historical changes) |
| 13 | - Feature comparison vs top 3 alternatives |
| 14 | - Technology stack (from job postings, tech blogs, BuiltWith) |
| 15 | - Recent product launches (last 12 months) |
| 16 | - Roadmap clues (from: job postings, conference talks, patent filings, customer surveys) |
| 17 | |
| 18 | MARKET POSITIONING: |
| 19 | - Target customer (size, industry, characteristics, job titles) |
| 20 | - Ideal Customer Profile (ICP) based on case studies |
| 21 | - Messaging and positioning (analyze website, ads, content) |
| 22 | - Brand voice and personality |
| 23 | - Key differentiators they claim |
| 24 | |
| 25 | GO-TO-MARKET STRATEGY: |
| 26 | - Marketing channels (paid, organic, partnerships) |
| 27 | - Content strategy (blog topics, frequency, engagement) |
| 28 | - Sales approach (inbound vs outbound, PLG vs sales-led) |
| 29 | - Partnership ecosystem (integrations, resellers, tech partners) |
| 30 | - Event presence (conferences, webinars, sponsorships) |
| 31 | |
| 32 | CUSTOMER INTELLIGENCE: |
| 33 | - Review analysis (G2, Capterra, TrustPilot - what do users love/hate?) |
| 34 | - Common complaints (from Reddit, Twitter, support forums) |
| 35 | - Feature requests and gaps (from public roadmap, user forums) |
| 36 | - Churn signals (Glassdoor reviews, customer testimonials that stopped) |
| 37 | |
| 38 | STRATEGIC VULNERABILITIES: |
| 39 | - What are they bad at? (based on reviews, hiring patterns) |
| 40 | - What markets are they ignoring? |
| 41 | - Where are they overextended? |
| 42 | - Technology debt or legacy issues |
| 43 | - Pricing weaknesses or gaps |
| 44 | |
| 45 | THREAT ASSESSMENT: |
| 46 | - How aggressive are they in OUR market? |
| 47 | - What would it take to compete effectively? |
| 48 | - What could they do that would hurt us most? |
| 49 | - Early warning signals to monitor |
| 50 | |
| 51 | Use: Recent sources only (last 18 months). Prioritize primary sources (their blog, official announcements, verified reviews). Flag speculation vs confirmed facts. Include URLs for verification. |
What this prompt is good for
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