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✦ClaudeWriting
Promotional email prompt formula (Claude Design)
A fill-in formula for a launch email: subject lines, preview text, image direction, copy and CTA.
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Open original on XA fill-in formula for a launch email: subject lines, preview text, image direction, copy and CTA.
The prompt
✦Claude Design
| 1 | write a promotional email for [BRAND] launching [PRODUCT] |
| 2 | |
| 3 | tone: [ADJECTIVES / TONE] |
| 4 | |
| 5 | Include: |
| 6 | 3 subject line options |
| 7 | 2 preview text options |
| 8 | hero image direction |
| 9 | 1 strong headline |
| 10 | concise body copy |
| 11 | secondary image direction |
| 12 | 1 clear CTA |
| 13 | |
| 14 | structure: |
| 15 | open with a bold statement introducing [PRODUCT] |
| 16 | describe it as [POSITIONING] |
| 17 | highlight these benefits: [BENEFIT 1], [BENEFIT 2], [BENEFIT 3] |
| 18 | emphasise the visual/style appeal: [STYLE DETAIL] |
| 19 | make it feel ideal for [AUDIENCE] |
| 20 | include hero image direction: [SUBJECT / COMPOSITION / MOOD / BACKGROUND] |
| 21 | include secondary image direction: [ACTION / DETAIL / STYLING / SETTING] |
| 22 | end with a strong CTA that drives the reader to [ACTION] |
| 23 | |
| 24 | direction: |
| 25 | keep it punchy, premium, and visually driven |
| 26 | avoid generic, corporate, or overly long copy |
| 27 | make it feel like campaign language, not filler |
What this prompt is good for
Visual direction
Moodboards, style guides, and design briefs
Marketing creative
Hero artwork and high-converting visual assets
Brand identity
Consistent aesthetics across typography and form
Rapid prototyping
Iterate variations in seconds with precision
