10 Curated Launch Prompts

Launch Prompts

Production recipes and workflows categorized under #launch.

Deedy
@deedydas

Launch video

✦ClaudeLaunch video

Inference startup launch video

Short prompt for a slick, punchy launch video for an inference startup.

Inference startup launch video by Deedy
make a modern slick and punchy video for a modern startup that works on inference
·345.9k uses·View original
zero
@twoclipping

Launch video

✦ClaudeLaunch video

Brand wordmark launch film spec

Long <inputs> spec for a brand launch film built around a one-word wordmark and headlines.

Brand wordmark launch film spec by zero
<inputs> Ask me for: a one-word brand name for the wordmark (a verb works best), 9 to 12 high-res photos, a royalty-free song around 120 BPM with a drop and a quiet breakdown (Mixkit, free for commercial use), and a free stock clip of a plain wall with moving plant shadows (Pexels). </inputs> <direction> An Apple-keynote launch film, 2D only, one continuous take. Every scene is made out of the previous one: nothing fades, blurs or cuts. Objects change shape instead: text rises out of a mask line, icons pop from zero on a spring, bars draw across, pages push, and a black shape floods the whole frame and contracts into the next scene. Warm off-white canvas, black UI, iOS 26 liquid glass over the photos. Archivo (wdth 125, weight 800) for the wordmark, Geist for UI. A cursor drives every change with real clicks, drags and long-presses. The camera zooms screen-studio style so each moment fills the square, and the cursor scales with it. Banned: crossfades, blur-ins, brightness "developing", 3D flips, particles, glows, holds longer than 1s, anything that looks like a template. </direction> <structure> 120 BPM, 54 beats, something happens on every beat. Open: the wordmark squeezes into its own period like an accordion, the dot grows into a black pill, a label rises inside it. Click: six iris blades close over the label and snap open onto a photo. The circle becomes a square, shrinks, the grid unfolds from behind it like a paper map (center, plus, corners), reflows into a bento, and a click zooms into one tile, landing exactly on the drop. Glass: a glass word pops in letter by letter, melts into a droplet that stretches into a glass toolbar. The adjust icon turns it into a slider. Dragging relights the photo from day to golden hour (two aligned shots), and the knob turns into a glass lens while held. It lifts into a glass orb, the next photo opens inside it as a circle, and the orb expands into a lock screen: glass clock digits, date, and a home bar that stretches into a glass music player. Stage: the lock screen pulls back into a phone (the bezel grows out of the screen edge). The Dynamic Island stretches like liquid, pinches off, flies over and grows into a Mac window that rolls up like a blind. Long-press the wallpaper, drag it onto a Safari tab, the page pushes in, drop it and it becomes the hero of a landing page. Scroll: the hero morphs into a framed print on a product card, with the mat and molding growing out of the photo's edge. Pick a frame color (it paints across) and a size, then the nav button flies down into "Order print". Order: one black shape keeps morphing: Ordered ✓ → Printing % → On its way (a van on a route) → Delivered ✓. Wall: the delivered circle floods the frame edge to edge, holds black for a beat, and contracts into the framed print hanging on the real wall footage. The same iris opens onto the print, closes again, the frame floods the screen and contracts into the pill → the dot → the letters spring back out, landing on the beat return. Last frame = first frame. </structure> <build> 1. One HTML file, square 1440x1440. Every style is computed from time inside an async seek(t): no CSS transitions, no timers, no state between frames. 2. Springs are closed-form step responses. A value with many targets is the sum of one spring per change, so it stays a pure function of time. 3. Liquid glass: each glass element holds its own clone of the scene behind it, filtered with an SVG feImage displacement map (a rounded-rect distance field) through three feDisplacementMaps at slightly different scales for chromatic edges, plus a rim light. Glass letters: a canvas distance field per glyph gives the map, mask and highlights. 4. Goo: blur + alpha threshold, then composite the source atop it so the glass stays sharp inside. 5. Iris: 6 blades around a hexagonal aperture. Each blade is its two vertices, both edge extensions and the SHORT arc between them. 6. Wordmark squeeze: every letter moves toward the dot by the same factor and its drawn width follows (narrow the wdth axis, scale the rest), so the letters stay touching. 7. Footage: re-encode all-intra (ffmpeg -g 1), load it as a blob URL, await 'seeked' before drawing each frame. 8. Sound: a downloaded SFX for every event (Mixkit), never synthesized, each placed by its measured peak. The song starts on a downbeat: the zoom lands on the drop, the wall sits in the breakdown, the wordmark returns with the beat. Loudnorm to -14 LUFS. 9. Render with Playwright: 4 subframes per frame blended with ffmpeg tmix, 60fps. Check one frame per beat, then scan for single-frame pops (frame-difference spikes 3x their neighbours). </build> <gotchas> backdrop-filter: url() misreads displacement maps in Chromium, so clone the scene instead. A flood must overscale past the corners and take about 0.3s, or half the screen changes in one frame. A child with visibility: visible shows through a hidden parent, so use inherit. Text that swaps inside a morphing shape needs its own mask. python http.server can't range-seek video, so use the blob URL. </gotchas> <start> Ask me for the inputs, then show me the beat map and 4 stills (open, glass, stage, wall) before you write the full film. </start>
·128.0k uses·View original
Viktor Oddy
@viktoroddy

Launch video

✦ClaudeLaunch video

MotionSites AI milestone launch video

Launch video celebrating 1M monthly visitors, 8 months after launch.

MotionSites AI milestone launch video by Viktor Oddy
Create a launch video for MotionSites AI, just hit 1 million monthly visitors after 8 months after launch.
·9.9k uses·View original
Kai
@hqmank

Launch video

✦ClaudeLaunch video

Open-source project README hero video

A 20s launch video for an open-source project, framed as the GitHub README hero.

Open-source project README hero video by Kai
Make a dynamic 20-second motion graphics launch video for my open-source project jev-browser-skill ('Give a site. Write a goal. Jev clicks.'), like it's the hero video on its GitHub README. Go all out.
·5.5k uses·View original
Jaisal 
@RatheeJaisal

Launch video

✦ClaudeLaunch video

Fast-paced on-brand feature launch video

A 20s-or-under launch video showing all key features, fast-paced and on-brand.

Fast-paced on-brand feature launch video by Jaisal 
build me a beautiful launch video 20 seconds or under that shows all our key features, make it fast paced and fit our brand
·3.0k uses·View original
Joseph Lee 
@jhylee95

Launch video

✦ClaudeLaunch video

Supademo launch video (founder)

A world-class motion designer persona builds a Supademo launch video with a hook, product proof and AI beats.

Supademo launch video (founder) by Joseph Lee 
You're a world-class motion designer building a Supademo launch video. Research and land our core value and narrative. Scenes should be dynamic and confident: hook in the first second, then distinct beats for product proof and AI. Brand-accurate UI, type, color, and motion. Score the music so every cut, animation hit, and scene change lands on a beat or drop; retimed until synced. Social energy, quick cuts
·567 uses·View original
Vlad
@deifosv

Launch video

✦ClaudeLaunch video

High-energy launch video with live stats + Suno song prompt

A launch video with live site stats and multi-device themes, plus a Suno prompt for the soundtrack.

High-energy launch video with live stats + Suno song prompt by Vlad
Create a high energy launch video, showing live stats from the website, show that users can play on desktop and mobile and multiple themes, if need, give me a prompt to generate the song using Suno
·551 uses·View original
JUMPERZ
@jumperz

Launch website

▲Kimi K3Launch website

Kimi K3 launch website (GSAP + Lenis)

A production-quality launch site for Kimi K3 with cinematic scroll choreography, referencing Lando Norris's site.

Original X post
Build a complete, production-quality launch website for Kimi K3 using Next.js, React, TypeScript, GSAP ScrollTrigger, and restrained Lenis smooth scrolling. REFERENCE: andonorris official website Study its cinematic scroll control and level of craft, but do not copy its layout, assets, branding, colors, copy, or exact animations. CREATIVE DIRECTION Create one continuous, scroll-controlled typographic film—not a conventional landing page with separate sections fading in. Central concept: “ENTER THE K.” The letter K is a portal. The user approaches it, enters it, travels through it, and exits it. Reuse the K as solid type, outline, mask, negative space, cropped geometry, grid, and navigation marker. Every scene must transform from the geometry already on screen: - Letters become masks and architecture - Typography expands into backgrounds - Lines become grids - Numbers transform into new scenes - Existing elements move, scale, crop, or align into the next composition - Never reset the screen with a basic crossfade The motion should feel heavy, controlled, cinematic, and directly connected to scrolling. VISUAL SYSTEM Colors: - Ink: #090A0A - Warm paper: #F1EFE8 - Gray: #B8B8B0 - Dark gray: #222422 - Signal: #D6FF3F Keep at least 80% monochrome. Use the signal color rarely for active details and one major climax. Use hard, meaningful theme changes: Dark → warm paper → dark → signal color → quiet dark. Typography is the main visual material. Use a heavy wide grotesk such as Mona Sans Variable or Archivo Black, with Instrument Sans or Mona Sans for interface text. Use extreme scale and intentional cropping: - Hero type: 25–40vw - Tight leading and tracking - Asymmetrical editorial layouts - Small uppercase technical labels - Tabular numerals - No generic centered headline/subtitle/button stacks SCROLL STORYBOARD Build approximately 900–1200vh of cinematic pinned scenes. 00 — LOADER Show “KIMI / K3,” a calibration line, and “INITIALIZING 000%.” Rapidly reach 100%. Transform the loader line directly into the hero composition. Maximum 1.5 seconds. 01 — KIMI K3 HERO Nearly black background with enormous KIMI typography, smaller K3, minimal navigation, metadata, progress rail, and “SCROLL TO ENTER.” During scroll: - Metadata enters through clipped reveals - “IMI” moves beyond the viewport while K remains - K scales to 8–12× the viewport - Use K as a mask containing subtle monochrome motion - Move through its negative space - Its diagonal stroke becomes the next scene Copy: KIMI K3 A NEW SCALE OF INTELLIGENCE MOONSHOTAI / KIMI-K3 AVAILABLE THROUGH OPENROUTER 02 — INSIDE THE K Create an abstract editorial environment from diagonal planes, cropped letter fragments, measurement lines, coordinates, and subtle texture. Avoid a literal sci-fi tunnel. Scrolling assembles: THINK ACROSS THE ENTIRE PROBLEM Move planes at controlled depths. Transform the K’s diagonal into a horizontal line leading into the next scene. 03 — ONE MILLION CONTEXT Invert to warm paper. Pin the scene while vertical scrolling drives horizontal movement. Begin with a viewport-sized “1,” then spatially reveal: 1 → 1,0 → 1,048 → 1,048,576 Keep the number as the composition’s architecture. Move restrained document, code, and structured-data fragments beneath it. Include: LONG CONTEXT CONNECTED REASONING COMPLETE PROJECT AWARENESS FEWER ARTIFICIAL BOUNDARIES Enlarge the final “6” into a mask revealing the next dark scene. 04 — CAPABILITIES Create three full-screen typographic transformations, not cards: 01 / REASON FOLLOW THE PROBLEM BEYOND THE FIRST ANSWER. 02 / CODE MOVE FROM INTENT TO WORKING SYSTEMS. 03 / BUILD PLAN. EXECUTE. VERIFY. ITERATE. Expand REASON’s font width. Align its strokes into code-like columns. Use those columns as CODE’s negative space, then collapse them into structural planes forming BUILD. 05 — K3 INDEX Keep a huge K3 stationary on the left. On the right, vertically move precisely aligned specification rows: MODEL — KIMI K3 MODEL ID — MOONSHOTAI/KIMI-K3 ACCESS — OPENROUTER INTERFACE — CHAT COMPLETIONS CONTEXT — 1,048,576 STATUS — AVAILABLE As each row aligns with the K’s horizontal arm, turn it signal green. Compress all rows into one line at the end. 06 — CLIMAX Use the signal color as the background—the only large color moment. Display oversized black typography: NOT A CHAT WINDOW. A WORKING INTELLIGENCE. Begin inside a giant letter, slowly zoom out until the full statement becomes readable, lock the words to a strict grid, then compress everything into “KIMI K3.” 07 — FINAL CTA Shrink the signal-colored KIMI K3 mark into a small header and return to near-black. Display: KIMI K3 NOW AVAILABLE Try the model through OpenRouter. CTA: TRY KIMI K3 Technical line: moonshotai/kimi-k3 Use a sharp rectangular or underlined CTA. On hover, wipe the background horizontally and move the arrow 6–8px. End with a huge cropped K below the viewport. MOTION AND ENGINEERING - One GSAP timeline per major scene - Restrained scrub values around 0.6–1.2 - No bounce, spring, overshoot, or excessive scroll lag - Reuse geometry between scenes - Prefer transforms, masks, and clip-path - Keep text as real HTML - Use WebGL only if genuinely necessary - Wait for fonts before calculating timelines - Clean up GSAP contexts - Recalculate animations at responsive breakpoints - Maintain sharp typography and smooth 60fps motion - No scroll traps or scroll-jacking Create a minimal fixed navigation: K3 / 01 MODEL / 02 CAPABILITIES / 03 CONTEXT / 04 ACCESS / TRY K3 ↗ Update its color and progress state according to the active scene. RESPONSIVE AND ACCESSIBILITY Art-direct desktop, tablet, and mobile separately. On mobile, replace horizontal sequences with controlled vertical transformations while preserving the K-portal story. Support 1440, 1280, 1024, 768, 430, 390, and 360px. Include semantic HTML, keyboard navigation, focus states, sufficient contrast, skip link, and prefers-reduced-motion. Reduced-motion mode must remove pinning and zoom effects while keeping all content accessible. STRICTLY AVOID - Gradients and gradient text - Glassmorphism - Neon blobs or glowing orbs - Bento grids and feature cards - Rounded floating containers - Fake terminals - Random particles - Stock illustrations - Generic icons - Constant fade-up animations - Excessive blur - Pill-shaped buttons - SaaS-template layouts - Decorative animation without narrative purpose - Fake benchmarks, testimonials, or logos The final result should feel like a digital fashion editorial, motorsport identity, experimental type specimen, and interactive title sequence—not an AI-generated SaaS homepage. Build the complete functioning website. Prioritize strong static composition first, then add the connected scroll choreography. Test every transition, responsive breakpoint, navigation action, reduced-motion mode, and CTA. Fix all console errors and maintain smooth performance.
·10.3k uses·View original
Salma
@Salmaaboukarr

Email marketing

✦ClaudeEmail marketing

Promotional email prompt formula (Claude Design)

A fill-in formula for a launch email: subject lines, preview text, image direction, copy and CTA.

Original X post
write a promotional email for [BRAND] launching [PRODUCT] tone: [ADJECTIVES / TONE] Include: 3 subject line options 2 preview text options hero image direction 1 strong headline concise body copy secondary image direction 1 clear CTA structure: open with a bold statement introducing [PRODUCT] describe it as [POSITIONING] highlight these benefits: [BENEFIT 1], [BENEFIT 2], [BENEFIT 3] emphasise the visual/style appeal: [STYLE DETAIL] make it feel ideal for [AUDIENCE] include hero image direction: [SUBJECT / COMPOSITION / MOOD / BACKGROUND] include secondary image direction: [ACTION / DETAIL / STYLING / SETTING] end with a strong CTA that drives the reader to [ACTION] direction: keep it punchy, premium, and visually driven avoid generic, corporate, or overly long copy make it feel like campaign language, not filler
·121.7k uses·View original